LinkedIn Marketing

10 Ways to Turn LinkedIn Into a Leads Machine

LinkedIn lead generation

We live in the most incredible era for driving sales and LinkedIn lead generation! I remember listening to Zig Ziglar, the great sales motivator, quote a McGraw-Hill study from 1982 that said it costs a company $178 to make an average sales call. That’s an astounding figure! Zig’s research also found that it took an average of 5.2 sales calls to make a sale.

Do you believe it should cost you nearly $1,000 per prospect to make a sale with LinkedIn selling today?

Every professional knows that if you want paying customers, you need to improve your LinkedIn lead generation. However, reports show that 65% of businesses find this to be their toughest marketing challenge. 80% of all B2B leads come from LinkedIn and 79% of B2B marketers find it to be the most effective source of B2B leads.

In fact, LinkedIn is 277% more effective than other platforms when it comes to social media lead generation! The good news is that generating quality leads every day is an achievable goal; but it takes finesse, time, and work. We’ve made this short guide to help you improve your LinkedIn lead generation.

The bottom line is that today’s economics for sales success is incredible. Therefore, becoming an expert with LinkedIn can assure you a lifetime of prosperity with your company, brand, and career. Let’s take a look at 10 hot tips to drive LinkedIn lead generation!

10ExpertLinkedIn Lead Generation Secrets

1. Make Smart Goals

Your content should be tailored to your business goal. Is your goal to generate leads, get more shares, enhance your brand awareness, or increase your sales? If you can, use the S.M.A.R.T. acronym to set goals: successful objectives are Specific, Measurable, Achievable, Results-Based, and Time-Bound!

2. Know Your Audience

Knowing your ideal consumer is a prerequisite to any good strategy. Therefore, the more details you know, the better you can tailor your content to improve your LinkedIn lead generation.

Know Your Audience

Analyzing your perfect customer helps you curate your content and make it more appealing to your target demographic!

3. Create a captivating company page that strengthens your brand’s image

Your company page is the first thing your audience will see. Its purpose is to help them learn everything they need to know about your business, including information about your services, employees, and the idea behind the company. Thus, your page must be kept up to date to reinforce your credibility and lead generation abilities.

4. Optimize your company page for lead generation

A well-optimized company page will increase your visibility in search results – both on and off LinkedIn. To do this, use popular keywords, link to your company’s website, and publish only relevant content to avoid being categorized as a spammer.

5. Create relevant, valuable, and original content that engages your customers

The quality of content will make or break your strategy. Remember, it’s not about selling the product, but educating your consumers. Inform your audience about industry trends, how-to-strategies, or thought-leadership values that show your brand’s ethics and viewpoints.

Feel free to share useful and engaging content from others to give life to your company page. Furthermore, this content will build relationships with other brands (no company is strong enough to win without allies!). Guard your brand reputation by only posting content you truly believe in. 

LinkedIn lead generation

6. Make your content more appealing with visuals

Images lead to 2x higher comment rates. On their own, videos are 5x more likely to start a conversation and 20x more likely to be shared when compared to other formats! You can even use programs like SlideShare presentations and PDFs to engage users.

7. Post during the highest engagement periods

Avoid posting during weekends, Mondays, or Fridays. Instead, the best times are between 8 a.m.-10 a.m. on Tuesdays, 3 PM – 5 PM and 10 AM – 12 PM on Wednesdays, and 1 PM – 3 PM on Thursdays (CDT). Being aware of peak posting times can help you hack your business and make it grow quicker!

However, don’t just take our word for it. Keep in mind that posting trends can change quickly and your audience could be different than others. For example, if your target market is stock traders, schedule your posts before the market opens or after it closes (unless you’re posting urgent news).


Tuesday 8-10am


Wednesday 10am-12pm

Wednesday 3-5pm


Thursday 1pm-3pm

8. Turn your employees into ‘brand ambassadors

It’s imperative to humanize your brand and expand your network! By having ambassadors directly working for your company, you can continue showing your target audience the ethos of your brand. Remaining authentic and personable can quickly increase your LinkedIn lead generation!

9. Join the right groups where your ideal customers can be found

Not only will joining the right groups increase your reach, but it allows you to position yourself as an industry expert if you continue to consistently share quality content with group members.

10. Use KPIs to measure results of LinkedIn lead generation

Using KPIs (key performance indicators) like achieved engagement, network growth, number of inquiries, and conversions can help you measure what matters. Tie the indicator to your original goal so you can refine your strategy and avoid cold leads.

LinkedIn is the most effective social platform when it comes to B2B lead generation – but only if you know how to use it. Otherwise, you risk wasting your valuable time and resources. With LinkedIn Professional Marketer Certification, this influential platform will become your most powerful lead-generation tool! Click the link below to get your LinkedIn expert certification.

LinkedIn lead generation

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