LinkedIn

How to Become an Irresistible LinkedIn Thought Leader

LinkedIn is a very useful marketing tool – especially when you become a thought-leader who can reach 675 million users from over 200 countries. Earning this status is not an easy task. Luckily for you, we’ve gathered valuable tips to help you build brand awareness, cultivate long-term professional relationships, and generate quality leads on this professional platform.

8 Tips To Become a Thought LEADER

1. Post quality content

Your content should reflect the expertise of your company and educate your consumers. Most importantly, it has to be something that your audience wants to read! The beauty of LinkedIn is you can ensure your posts reach your desired audience by using Targeted Updates or paid Sponsored Updates. 
  1. Use the power of videos

An average LinkedIn user spends 17 minutes on the site per month – compared to Facebook’s 1,400 minutes. Therefore, you need your content to pop up QUICKLY during those few precious minutes. Compelling, short, concise, and easily-understood videos are most efficient at conveying information.

Videos are more likely to be shared since they get 39% more engagement compared to text-only posts.

Keep in mind – this applies to just videos, and not videos with added words or articles.

  1. Be Open and Responsive

Marketers assume that people will click, comment, and engage – but the real key is engaging back! Distributing spam promotions without follow-up interactions cause engagement without reciprocity. Comment on your posts to spark discussions, respond to comments, and ask for feedback – there’s no room for ego on your page. Encourage your audience to give their opinion on subjects that you want to learn more about. 

  1. End Your Post with a Call to Action

The ultimate goal on any social platform is to move the user from the page to your website – however, you can’t get this job done on the platform itself. Don’t forget to include a call-to-action, such as “Read the free report” or “Subscribe to our mailing list” by offering customers something of value in return.

Check out these great call-to-action examples to inspire YOU!

  1. Make Use of Analytics 

LinkedIn provides useful insights into how many people are viewing each post, the length of life, and reader demographics. Take the time to study analytics – it’ll be worth it.

80%
of B2B leads come from LinkedIn
  1. Use Hashtags to Get Discovered

It has been over a decade since the symbol “#” made its social media debut. Hashtags are still going strong – but in a slightly different way. By doing plenty of research, you can learn to use them effectively. Best practice tips suggest up to three industry or business-related hashtags can do the trick, so use them wisely!

  1. Stay Updated

With all the changes LinkedIn has undergone, there is a lot to keep up with. Analyze each LinkedIn update and learn how to use them – with AI, there’s only more to come.

  1. Share Articles Without Forgetting to Comment on Them

As always, sharing is caring. Whether from Harvard Business Review or Forbes, sharing articles will enhance your business – if you personalize it. Adding a contribution to someone else’s brilliant thought can show how it fits with your business and moral values. 

Don’t be one of those people who post annoying and self-promotional content. Make sure your LinkedIn presence truly reflects the value and uniqueness of your brand. Lastly, not being up-to-date is not tolerated on social media. LinkedIn’s Professional Marketer Certificate can provide you with all of the tactics and updates you need to captivate your audience.

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