LinkedIn is an extremely useful marketing tool when you master the basics. A “thought-leader” can reach 675 million users from over 200 countries. However, earning this status is not an easy task. Luckily for you, we’ve gathered valuable tips to help you build brand awareness, cultivate professional relationships, and generate quality leads.
8 Tips for a ThoughtLEADERINFLUENCERVISIONARY
1. Post quality content
Your content should reflect the expertise of your company and educate your consumers. Most importantly, it has to be something that your audience wants to read! You can ensure posts reach your desired audience by using Targeted Updates or Sponsored Updates.
Just because Instagram has taken off in recent years and reigned ‘king’ as a social media giant, LinkedIn has numerous qualities that surpass the likes of IG.
2. Use Concise Videos
An average LinkedIn user spends 17 minutes on the site per month compared to Facebook’s 1,400 minutes. Therefore, you need your content to pop up QUICKLY during those few precious minutes. Compelling, short, concise, and easily-understood videos are most efficient at conveying information.
If you have updates you want to share, adding real-time info to your LinkedIn Story can keep your customers in the loop!
3. Be Open and Responsive
Marketers assume that people will click, comment, and engage – but the real key is engaging back! Distributing spam promotions without follow-up interactions lacks reciprocity, hence the lack of engagement. Comment on posts to spark discussions, respond to comments, and ask for feedback. Furthermore, encourage your audience to give their opinion on subjects you want to learn more about to incite feedback.
4. End Your Post with a Call to Action
The ultimate goal on any social platform is to move the user from the page to your website. However, you can’t get this job done on the platform itself. Don’t forget to include a call-to-action, such as “Read the free report” or “Subscribe to our mailing list” by offering customers something of value in return.
In addition, check out these awesome call-to-action examples for some inspiration! After all, a LinkedIn thought leader needs to be creative and engaging!
5. Make Use of Analytics
LinkedIn provides useful insights into how many people are viewing each post, the length of life, and reader demographics. Therefore, take the time to study your analytics – it’s worth it! Similarly, you’ll see other sites, like TikTok, have analytics that helps users skyrocket into the ‘For You’ page forever!
6. Use Hashtags to Discovered
It’s been over a decade since the symbol “#” made its social media debut. Hashtags are still going strong – but in a slightly different way. By doing plenty of research, you can learn to use them effectively. Furthermore, experts suggest up to three industry or business-related hashtags can do the trick!
However, being a thought leader on LinkedIn doesn’t just mean throwing out as many hashtags as possible. Instead, choose specific tags to help your business increase notoriety and earn more traffic.
7. Stay Updated
With all the changes that LinkedIn has undergone, there’s a lot to keep up with. Therefore, analyze each LinkedIn update and learn how the platform has changed. Stay in the loop about changes on the platform, adjust your strategy accordingly, and alter your tactics so you can become a LinkedIn thought leader.
8. Share Articles – and Don’t Forget to Comment on Them!
As always, sharing is caring. Whether from Harvard Business Review or Forbes, sharing personalized articles will enhance your business. Moreover, adding a contribution to someone else’s ideas show how they fit with your business and moral values.
Don’t be one of those people who constantly post annoying and self-promotional content. Make sure your LinkedIn presence truly reflects the value and uniqueness of your brand. Lastly, not being up-to-date isn’t tolerated on social media. LinkedIn’s Professional Marketer Certificate can provide you with all of the tactics and updates you need to captivate your audience.