TikTok Marketing

How to Create and Edit TikTok Videos

The TikTok app makes it really easy for users to create and edit their videos. Here are a number of easy-to-use features should familiarize yourself with when using the app.

create edit TikTok videos

On-the-Fly Videos

You can record a video “on the fly” in the TikTok app or select a pre-recorded video and edit it before posting it. More serious users will record videos outside of the app and then edit them so that they are high-quality and the best they can be. 

Uploading a Previously Recorded Video

create edit TikTok videos

The only difference here is that you’ll use a video you have already recorded instead of using the app itself. To do this, tap on the “+” icon and then the “Upload” icon located at the bottom-right of the screen. You can then choose a video from your mobile device.

Using FlexClip to Edit Your Videos

If you really want to create a great video for TikTok, we recommend that you shoot your video outside of the app and use the FlexClip app for advanced editing.

There are a lot more features you can use with FlexClip that aren’t available on TikTok. You can add transitions, logos, voice-overs, and free music clips.

The Best Ideas For TikTok Videos and How To Increase Your Followers

There is no point in creating TikTok videos if nobody’s going to watch them. In this section, we will provide you with the best ideas for TikTok videos and show you how to increase your follower count.

The Lip-Sync Video

With the previous Musical.ly app, lip-sync videos became very popular – and they still are on TikTok.

Take a famous music clip and record yourself “lip-syncing” to it. Others will want to see this video and will interact to let you know how you performed.

Reaction Duet Videos

The Duet video is another popular theme on TikTok. All you need to do is open the video you want to create a Duet reaction to, and then click the “Share” icon.

Tap on “Duet”, and record or upload another video so both videos appear side-by-side.

Videos About Pets

Some of the most popular videos on YouTube feature cute cats and dogs doing funny things. Well, guess what? These videos are popular on TikTok as well! Always have your camera ready so that you can record your pet doing crazy stuff.

Trend Videos

If there’s something trendy currently happening, such as a festival, you can record your own videos about it. If you attend the festival, then you can shoot in real-time and upload it to TikTok.

Skills Videos

Do you have a skill that you want to show to the world? Maybe you are great at baking or dancing. Whatever it is, you can create a short clip and post it on TikTok. Remember to speed up or slow down a video for better effect.

Travel Videos

If you’re going on holiday, take some interesting videos when you’re at your destination. Make these as fun as you can, since numerous TikTok users enjoy travel videos.

How to Increase Your TikTok Following

Create Entertaining Videos

First, you need to create videos that are fun and entertaining. TikTok users do not want to watch boring videos. Be consistent with your video creation and posting to keep the users engaged. Video series usually works well. If you create a themed video once a week, then stick to this plan.

Stick to a Schedule

Create a schedule using a calendar app and receive reminders to create and upload your videos to TikTok.

Connect With Influencers

There are many influencers on TikTok to connect with and help spread the word about your content. Start by approaching a few and see if anyone is willing to help share your videos with their following. 

Share on Other Social Media Platforms

We recommend that you share your videos to other social media platforms, like YouTube. Take the time to like and comment on the videos of other TikTok users, since some users will reciprocate the favor. Make a conscious effort to follow other TikTok accounts consistently. This leaves a footprint and encourages other users to follow you back. 

Additional Resources for Creating and Editing TikTok Videos:



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