LinkedIn

LinkedIn Audience Won’t Forgive You for Making These 13 Mistakes

LinkedIn is as professional as it gets when compared to other social media platforms – this means it is less forgiving in terms of mistakes. We all know that the first impression is everything. Errors can cost you potential business opportunities and damage your credibility.

Let’s make sure you avoid these13 common mistakes

Do not automatically connect with everyone 

A random audience is a waste of time and effort. You don’t want to cultivate cold leads or damage your reputation by connecting with just anyone and everyone.
Mistake #1

Aggressive Selling

LinkedIn is not made for pitches. It is a two-way street that enables you to connect with your audience, learn more about your ideal customer, and enhance your brand by educating your audience. Direct selling will only cause closed doors.
Mistake #2

Never Moving the Conversation Offline

LinkedIn is a great platform for B2B sales. After you have made a valuable connection, you can proceed to convert the lead to a buying customer.
Mistake #3

Mistake #4 – A boring headline that doesn’t trigger an emotion

Headlines are what make the user read your content or continue scrolling. They need to be catchy, infused with your own brand’s personality, and utilize each character.
  • Mistake #5 – Large chunks of text – make content user-friendly by breaking it into small paragraphs and using visual aids.
  • Mistake #6 – Spam content – post fresh and original content, changing the title and format to keep originality.
  • Mistake #7 – Unprofessional photos – a captivating photo can make your post go VIRAL
  1. Underestimating the importance of the cover image

Details matter – having a cover photo that matches your overall marketing tone shows that you pay attention and you are professional. You can do better than a simple and generic screensaver. 

  1. No summary

Not providing any information about your company and its services results in zero credibility for your business.

  1. No recommendations

No recommendations mean that you don’t have any customers who like your offerings enough to vouch for your business.

  1. Not personalizing your URL

If you don’t bother changing the automatic URL LinkedIn has given you, your potential customers will have trouble finding you. 

  1. Lack of engagement

A company that does not reply back to its customers’ comments is an example of poor customer service. Since people decide what to buy based on what they see online, this could severely damage your sales. 

Lack of personalization

Finding the right balance between being professional and showing your brand’s personality is key. You need to show your customers what differentiates you from your competitors. Never underestimate the power of ‘human touch’.

Obviously, the same rules of the physical world also apply, i.e. don’t be disrespectful – but that’s just common sense. For more tactics on how to make the most of LinkedIn while keeping your credibility intact, LinkedIn Professional Marketer Certification has got you covered.

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