LinkedIn is as professional as it gets when compared to other social media platforms – this means it is less forgiving in terms of mistakes. We all know that the first impression is everything. Errors can cost you potential business opportunities and damage your credibility.
Let’s make sure you avoid these13 common mistakes
Do not automatically connect with everyone
Never Moving the Conversation Offline
Mistake #4 – A boring headline that doesn’t trigger an emotion
- Mistake #5 – Large chunks of text – make content user-friendly by breaking it into small paragraphs and using visual aids.
- Mistake #6 – Spam content – post fresh and original content, changing the title and format to keep originality.
- Mistake #7 – Unprofessional photos – a captivating photo can make your post go VIRAL
- Underestimating the importance of the cover image
Details matter – having a cover photo that matches your overall marketing tone shows that you pay attention and you are professional. You can do better than a simple and generic screensaver.
- No summary
Not providing any information about your company and its services results in zero credibility for your business.
- No recommendations
No recommendations mean that you don’t have any customers who like your offerings enough to vouch for your business.
- Not personalizing your URL
If you don’t bother changing the automatic URL LinkedIn has given you, your potential customers will have trouble finding you.
- Lack of engagement
A company that does not reply back to its customers’ comments is an example of poor customer service. Since people decide what to buy based on what they see online, this could severely damage your sales.
Obviously, the same rules of the physical world also apply, i.e. don’t be disrespectful – but that’s just common sense. For more tactics on how to make the most of LinkedIn while keeping your credibility intact, LinkedIn Professional Marketer Certification has got you covered.