LinkedIn Marketing

Avoid These 13 Mistakes on LinkedIn

LinkedIn mistakes

LinkedIn is as professional as it gets when compared to other social media platforms. Unfortunately, this means it’s much less forgiving of mistakes. We all know that the first impression is everything. Hence, errors often cost you potential business opportunities and damage your credibility.

Don’t make these..

Don’t automatically connect with everyone 

A random audience is a waste of time and effort. You don’t want to cultivate cold leads or damage your reputation by connecting with anyone and everyone. Instead, choose your friends wisely to avoid committing one of the worst LinkedIn mistakes!
Mistake #1

Aggressive Selling

LinkedIn is not made for pitches. Instead, it’s a two-way street that enables you to connect with your audience, learn more about your ideal customer, and enhance your brand by educating your audience. Shameless, direct selling will only close doors.
Mistake #2

Never Moving the Conversation Offline

LinkedIn is a great platform for B2B sales. After you have made a valuable connection, you can proceed to convert the lead to a buying customer. Next, move the conversation to a personalized setting to avoid making one of the costliest LinkedIn mistakes – lack of follow-up.
Mistake #3
LinkedIn mistakes

Mistake #4 – A boring headline that doesn’t trigger an emotion

Headlines are what make the user either read your content or continue scrolling. They need to be catchy, infused with your own brand’s personality, and have character. Hence, writing a mundane subject line or generalized headline is one of the worst LinkedIn mistakes.
  • Mistake #5 – Large chunks of text. Break it into small paragraphs and use visual aids.
  • Mistake #6 – Spammy posts. Keep your feed fresh with original content.
  • Mistake #7 – Amateurish photos. A captivating photo can make or break your post.
LinkedIn mistakes
  • Mistake #8 – Underestimating the importance of the cover image

Details matter – having a cover photo that matches your overall marketing tone shows that you pay attention and are professional. Similarly, avoid a simple and generic screensaver. 

  • Mistake #9 – Having a Flimsy Summary

Failing to provide information about your company and its services or products results in zero credibility for your business.

  • Mistake #10No Recommendations

Having no recommendations means that you don’t have any customers who like your offerings enough to vouch for your business.

LinkedIn mistakes
  • Mistake #11 – Not Personalizing Your URL

If you don’t bother changing the automatic URL LinkedIn has given you, your potential customers will have trouble finding you. Instead, make your URL clear, expressive, and easy to remember.

  • Mistake #12 – Lack of Engagement

A company that doesn’t reply back to its customers’ comments is an example of poor customer service. Unfortunately, since people decide what to buy based on what they see online, this could severely damage your sales. 

And finally..

Mistake #13 – No Personalization

Finding the right balance between being professional and showing your brand’s personality is key! You need to show your customers what differentiates you from your competitors. Lastly, never underestimate the power of the ‘human touch’.

Watch this video on personal brand building for more inspiration:

Obviously, the same rules of the physical world also apply, i.e. don’t be disrespectful – but that’s just common sense. For more tactics on how to make the most of LinkedIn while keeping your credibility intact, the LinkedIn Professional Marketer Certification has got you covered!

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