People have less engagement time on LinkedIn compared to other social media platforms. This means you need to make your content POP for it to be seen!
Make Your HeadlinePOP!STAND OUT!CATCH ATTENTION!
Headlines either make the user click or continue scrolling. We already know what content to post on Facebook, but no one is completely sure when it comes to LinkedIn. Therefore, this aspect of the platform confuses a lot of users. If you do it right, however, you will achieve higher engagement and attract quality leads.
The types of effective headlines can be grouped as:
Here are a few rules when it comes to successful LinkedIn headlines:
1. Keep it Simple
Let’s use Twitter as a successful case study on simplicity. Like LinkedIn, Twitter is a less-used social platform that people either love or hate. In a world filled with advertisements and promotions, Twitter’s simplicity does the trick. In marketing, it’s all about images, visuals, and enhancements of plain text. Unfortunately, this has led to over-saturation. If you have quality information, avoid shameless promotions by using clear titles that reflect the content. This way, you can balance it with visual aids to enhance the information.
2. Don’t do sales pitches – not even subtle ones!
Sales-pitch posts prevent you from being authentic. Remember, LinkedIn is not a place for pitching. It’s a platform for connecting with potential clients and other business professionals in your niche!
3. Be Personable
You want your headline to combine your value proposition with a hint of your brand’s personality. Try to evoke emotion by drawing correlations between yourself and the users and making each character count.
4. Make it Eye-Catching! Replace the automatic thumbnail with your own image
By canceling out the thumbnail, you can add an image separately. This allows the image to appear full size in your update and increases the odds of a user viewing your page. Additionally, you can use photos that move (like GIFs) to express your point in a meaningful way.
It’s all about getting people to read your content and hopefully inspiring them to engage in a discussion. However, you need to show your customers that you, and only you, have the answer to their question! Hence, your headlines must reflect that message.
Written words are much more powerful than spoken ones. They hold evidence of every major accomplishment we have made as humans. So, if you want to attract quality leads with your headlines, you need to master this craft. Fortunately, the LinkedIn Professional Marketer Certification is here to help!