The world of social media can feel a bit like the Wild West. There are so many social media strategies, guidelines, and ‘best practices’ that using social media for business can quickly become overwhelming. After Facebook and Instagram, LinkedIn is often unfairly underestimated. However, this site is a powerful marketing tool for your brand and business.
When it comes to B2B, LinkedIn is asuccessfullucrativepowerfulattention-capturingeffectivemarketing tool.
Here are some of the reasons why:
LinkedIn is a social media diamond in the rough, but that doesn’t mean you don’t need to work for your success! First, you need to optimize your profile for readability. Second, you need to publish the right content. Finally, you should join the right groups and cultivate connections. Currently, the most important thing is to inspire your customers to engage with you.
Many successful businesses generate leads and bring in more revenue by adhering to the following checklist when posting content:
- Make effective headlines that give a promise and inspire an emotional connection
- Use the right number of compelling photos
- Regularly write posts that focus on the company’s goal
- Include a call-to-action that shows what you’re offering – products, services, solutions, etc.
- Include a second call-to-action for comments and engagement
Love it or hate it, LinkedIn is a proven platform for almost any business-related activity. Want to build your brand and online presence? LinkedIn is the place to start! Unfortunately, many users aren’t using the platform correctly.
By using LinkedIn the right way, the possibilities for business growth are endless! Just think about it: there has to be a reason why Microsoft paid $26.2 billion for LinkedIn back in 2016! To help you take advantage of this powerful business platform, the Expert LinkedIn Professional Marketer Certification is here to teach you all of its secrets!