The world of social media can sometimes feel like the Wild West. It has so much information that it can be overwhelming at times. After Facebook and Instagram, LinkedIn is often unfairly treated, but can be such a powerful tool for your brand and business. It is one of the most overlooked and underrated social media platforms for advertising.
When it comes to B2B, LinkedIn can be asuccessfullucrativepowerfulattention-capturingeffectivemarketing tool
Here are some of the reasons why:
LinkedIn is a social media diamond in the rough. All you need is to optimize your profile, publish the right content, join the right groups, and cultivate them. The most important thing is to inspire your customers to engage with you. It takes a well-thought-out strategy to reach the right people.
Many successful businesses generated leads and brought in more revenue by adhering to the following checklist when posting content:
- Make effective headlines that give a promise and inspire an emotional connection
- Use the right number of compelling photos
- Regularly write posts that focus on the company’s goal
- Include a call-to-action that shows what you are offering – products, services, solutions, etc.
- Include a second call-to-action for comments and engagement
Love it or hate it, LinkedIn is a proven platform for almost any business-related activity. Want to build your brand and online presence? LinkedIn is the place to start. However, many users are not doing it correctly, as there are numerous misconceptions regarding LinkedIn.
By doing it right, the possibilities for the growth of your business are endless! Just think about it: there has to be a reason why Microsoft was willing to pay $26.2 billion for it back in 2016 – and the Certified.Expert LinkedIn Professional Marketer Certification is here to help you learn all of the secrets.