If you are new to TikTok, you might not know that it has experienced significant growth in the last two years. In the last quarter of 2018, there were more downloads for TikTok than there were for Instagram, YouTube, and Facebook for both iOS and Android devices.
You might think TikTok is just another short-form video app, but it has captivated its audience who love to watch videos one-after-another.
Many brands are now using the app for their marketing. There are a number of influencers who are willing to partner and help you expand your reach. In this article, we will look at the most interesting statistics that will encourage you to use TikTok for marketing.
Keep this demographic in mind when you are marketing. The users are looking for entertainment, so you will have to use a different approach than you would on other platforms, like Facebook.
Another hashtag challenge that has seen incredible results is #raindropchallenge. Users utilized filters to stop the rain from falling. This challenge generated more than 690 million views since it started.
See How Well You Are Doing With TikTok analytics
When you are marketing on TikTok it is essential that you monitor your performance regularly. If you don’t do this, then you have no way of knowing if your strategy is working or not.
Fortunately, TikTok has created a very useful analytics package to identify all of your important numbers. Success with TikTok marketing is all about engagement and the analytics package shows you how you are doing. The analytics on TikTok is a bit basic, but they will improve as the platform grows.
Change to a Pro Account
If you have a normal TikTok user account, then you will need to change this to a Pro account to use the analytics package. This is really simple, free, and will provide you with some great insights. All you need to do to convert to a Pro account is the following:
When you first create your TikTok account, we recommend you switch to a Pro account immediately so the analytics system can start recording your data.
Within your TikTok analytics dashboard, you will see 3 categories. These are:
- Your profile overview
- Content insights
- Follower insights
There are tabs available for each at the top of the screen. When you tap on one, you will see more detail and can analyze the numbers.
Here you can see how well your TikTok profile is performing. The screen displays total profile views, total video views, and total followers. You will see the video views first and choose whether you want to look at these on a 7-day or 28-day period. There is a daily breakdown for most of the analytics.
Here you can find some very useful metrics for every one of your video posts. The metrics are:
- Total hearts (likes) for the post
- Total comments for the post
- Total shares for the post
- Total video play time
- Total video views
- The Average watch time
- Sources of traffic
- Audience territories
You will see the audience territories broken down to the country-level, such as the United States, United Kingdom, etc.
Here you receive a top-level view of your audience demographics. You will see audience numbers per country in percentage format and broken down by gender.