TikTok

The Lowdown on TikTok Ads

There are ads available on TikTok to help you to extend your reach and brand exposure. Back in January 2019, TikTok started experimenting with ads on its platform. This led to the launch of their managed service platform in April 2019. Currently, TikTok ads are not available in all countries. 

TikTok Ads

As with other social media platforms, there is a bidding-ad environment on the app. You cannot self-serve TikTok ads, meaning everything has to go through a company representative. This will most likely change in the future. 

All available ads on TikTok are short-form video formats. Since TikTok is a platform full of short-form videos, ads will be seamless to users. There are three different models you can follow with TikTok ads:

  • CPC (Cost Per Click)
  • CPM (Cost Per Thousand Impressions)
  • CPV (Cost Per View where a view is a minimum of 6 seconds)

The targeting features are a little basic right now. You can choose your audience on the basis of age, gender, and location. The geo-targeting allows you to target on state level in the United States. In the future, you can expect to see more targeting options, like interest and behavior.

Here are the four types of TikTok ads currently available:

Accordion Item

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Accordion Item

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