A micro-influencer is a smaller influencer – someone that has the power to drive buyer behavior, to make a big impact on the fortunes of a brand simply through an endorsement, and to build support for a movement or an idea.
There are some sites that classify a micro-influencer as someone with an audience of 2,000-50,000 followers range. They are typically on certain social media channels, or various platforms, and contain a specific passion, topic, or niche market.
When we think of influencers, we tend to think of the huge names on Instagram with millions of followers. These influencers can easily charge hundreds of thousands of dollars for a single post of themselves wearing some merchandise!
By becoming an influencer, you could potentially make a living by posting photos doing the things you love! If you have your own product or service to sell, then you can become extremely successful.
Although this is a great ambition, it’s also one that might seem impossible. The good news is that you don’t need to become a global superstar to be an effective influencer. How about instead becoming a “micro-influencer!”
Micro-influencers are often the most informed in their niche, they have an engaged community of followers, they provide believable content, and they are trusted by many. If this sounds like something you are interested in, then keep reading!
But at the same time, they can still attract smaller brands and slightly smaller paydays, meaning they can earn a living doing what they want.
What’s most key here, is that as a micro-influencer, you have a small audience that is extremely engaged and loves the content that you put out. Micro influencers often have a high average engagement rate because their community is smaller, more focused on your specific content, and enjoys the detailed nature of the content in your niche.
In the industry, the average engagement rate is 1-3%, which typically reflects what you would see for a bigger influencer. More often than not, micro-influencers have a higher engagement rate than the industry standard. As a micro-influencer grows their following into a normal influencer range, the engagement rate tends to decline.
Put it this way: it’s better to have 2,000 followers if 100% of them like every post and buy every product you create, instead of having 1,000,000 disinterested. The latter can be extremely destructive!
Creating 2,000 loyal followers is a very realistic goal. So how do you get there?
Here are the basics you need to follow if you want to become a micro-influencer. While there are other strategies, these methods will help you to get there quickly and in a way that is sustainable, profitable, and effective.
Firstly, create your platforms. Again, there are lots of ways to do this, but I’m going to suggest that you decide to focus your main efforts on:
Instagram or YouTube
These are two platforms that let you be highly engaging and visual with your audience, so that you can really express yourself and get people to invest emotionally in your ideas and what you’re selling.
Then you are going to back those up with a Twitter profile, where you will talk regularly and let people see some insight into your life and personality. AND you’re going to create a blog where you will regularly post content and where you will be able to sell products potentially in the future.
Make sure this blog is responsive, mobile-friendly, quick to load, and has large text that is easy to read. You can use WordPress to accomplish all this, but the main goal is to ensure your site is able to compete with the very best competitors in your niche. It must look professional, be quick to load, and work well.
If you are searching for other influencer platforms out there besides the basics, then there are numerous other websites that you can check out.
- Upfluence is an influencer marketing platform that is a self-serve website, allowing it to be priced at a level affordable by small and medium-sized businesses. This site uses a massive database with 500 million items of content, across Facebook, Twitter, Instagram, YouTube, Pinterest, and individual blogs
- In addition, AspireIQ is also a self-service platform that works in tandem with Instagram and YouTube. With a database of over 150,000 influencers, anybody can sign up to this website, letting creators connect with one another.
- Third, another micro-influencer platform that can help your exposure is #paid, one of the first platforms that targeted campaigns for various sections of your sales funnel. It recognizes that influencers have extremely good content that has built them their audience, and believes that influencers should continue creating exciting content and be a good fit for the brand – claiming these two facts are more important than reach.
- Lastly, influencers could use Creator IQ, an influencer marketing platform that is trying to solve follower fraud, unrealistic reach metrics, and inauthentic influencers. Creator IQ directly integrates with social platforms, creating a huge ability and scope for its over 15 million creator accounts.
You will be your own brand. That means you’ll be creating a “personal brand” that will use your name and image in the marketing. This is a great way to create more of an emotional connection with your audience and to make you the influencer (rather than just a website owner).
You need to make sure that you are living the lifestyle you are promoting and you become a role model. People should see through you that your advice works, and they will then be inspired to follow your advice to achieve what you have.
This is why it’s so important to pick a niche that you know really well and have lots of experience in! Many content creators spend years figuring out who they are, what they’re good at, what their brand is, and who they want to influence. It is not possible for creators to build a personal brand based on things or passions they do not care or have knowledge about.
With the influencer marketing world evolving in recent years, some of the most important aspects of a personal brand is being open, honest, and authentic to your true self.
In addition to following your real passions, you need to create relatable and inspiring content to add value into your followers’ lives.
Create content that remains true to your own personal brand, staying authentic to yourself as well as your target niche. Instead of trying to sell-out and work on campaigns that are not aligned with someone’s values, stay true to your personal brand to keep your loyal followers.
Remaining true to yourself and your brand involves keeping in line with a theme – your theme. Once a creator has found their specific niche, it is imperative that they consistently remain within this niche.
If you are going to be a thought leader, then you need to lead. That means you need to know your values, key lessons, and what you’re trying to say. By being consistent, you’ll develop long-term loyal followers, and all of your content you produce will be coherent.
You might be wondering why branding is important – showcasing your expertise in your particular niche can work in your favor by instilling trust and credibility in your work by producing consistent content.
THIS is what makes those followers really rally behind you and get on your team.
How to Create Great Instagram and YouTube Posts
Once this is up and running, the next step is posting regularly on Instagram, YouTube, and your blog. You need to maintain a consistent stream of content, even when there doesn’t seem to be many people reading!
Live the Lifestyle
If you have a fitness brand that is about being happy, fit, and healthy, then you might show photos of yourself jogging on your beach and smiling. You might post images of yourself drinking a smoothie or relaxing in the sun. Underneath each post, you can provide helpful tips and advice. For your posts, a little editing and filters can help make everything look really perfect.
If your brand is about heavy lifting and serious hardcore strength, then your posts might be motivational phrases and images of the gym. Your comments might be discussing how to not give up in the face of adversity.
Use pre-made templates
Try different formats
Repost niche content
Set the tone
Will your backdrop be an immaculate desk set-up or a lived-in living room? Will you wear a sharp suit and look serious? Or smile and dress casually?
When you make a YouTube video you need to set the stage. This means preparing the place you are going to record so that it looks best on the camera and when viewers are watching,
If you are recording an entertaining video blog that is lighthearted, this means maybe choosing the spot in the room with the best lighting and creating a fun background behind you.
If you are recording a video that is less flexible and done in a fixed location, then you will need to prepare the specific area, which may not be in your room, but somewhere with equipment ready for you to use.
Keep the background professional
Some Powerful Tips to do Better
Find Ways to Optimize Your Posting
What is optimization, you ask? Optimization is making something optimal for growth and the opportunity to receive additional value. Anything within your digital marketing strategy can be optimized to help it perform better, like a Facebook ad, Instagram post, influencer campaign, or anything else on any platform.
Creating photos and videos takes time, but it’s very important that you post regularly if you want to keep growing and hold onto your audience.
You should make it as simple as possible to create content. Maybe you stick to a 4-minute format for your videos, and keep an area of your home with the camera set-up ready.
You can also batch-make videos and posts, so that you produce content in one go and upload it gradually later on.
EngageInteractCommunicateWith Your Audience
Performing well on social media means not just posting, but thinking about what’s coming in. Speak with your audience, answer their comments, invite them to make suggestions or DM you to chat.
Engage in other communities using your brand name to make yourself known in these circles. You can become someone that people consider an “online friend,” and they will be far more committed to following your content.
Build a Sense of Community
Create a Team
Share Exclusive Content
Run a Competition
Top Ways to Make Your Blog Content Better
Add An Overview
Writing a great article can be hard when you’re following all of the contradicting rules. One thing we are often told is that our articles should get to the point quickly and grab attention. Thus, we often start out with an eye-grabbing opening line to reel in the readers. However, this can prevent us from carrying out the other instruction we are often given – to lead into what we’re saying with a well-structured introduction.
Both of these tips make it hard to follow both pieces of advice completely.
How can you make your article grab attention, when you are slowly leading to your points and building suspense? The solution is to use a short overview that summarizes what you plan to say, and act as an advert for the following article. For this piece, I may have written this following blurb at the top…
Writing articles for the web is a whole different beast to writing articles for magazines. Here, we will look at how you can make the content on your site more effective and gripping to bring you online success.
That way, I can then start out with a slow introduction that sets the scene without readers losing interest before I get to the point.
In addition to the introduction, the headline isimportantcrucialvital.
Without a catchy headline, people will not want to click on your blog. There are some marketers who even suggest that 80% of your time should be writing your headlines, and only 20% should be writing content.
There are two main approaches you can use while writing blog post headlines. You can decide on your final headline before you write the rest of your post, or you can write your blog post with a working title to see what fits and works when you’re done.
Make Your Content Longer
There are many reasons to make content longer. One of them is to satisfy Google – with many bloggers suggesting that their longer articles seem to rank higher than the shorter ones.
At the same time, by making your content longer, you can make it appear more in-depth. This makes your pages ‘go-to’ resources for that particular topic and fends off the competition.
A good length for articles online is generally thought to be about 800 words, but make sure that you think about the context and the topic – don’t string your text out artificially if you’ve run out of things to say. You should try to use headings when your content is longer, in order to break it up and allow your readers to quickly scan through the text. Each of these headings should be gripping and eye-catching.
Is my post too long?
It has been found that the average content of top 10 results is generally over 2300 words, meaning that there is a sweet spot for content, and the longer it is, generally the better. There is a limit, however. The most shared content is between 3,000-10,000 words, with Facebook being the most shared for content. Anything less than 1700 words severely drops on Google in terms of positioning, showing that articles and blogs generally get more engagement when they are longer.
Despite this ‘rule’, keep in mind that if you are trying to drive home a point and you have limited facts and things to say, then keeping your blog post short is the best option for you. You want to keep the readers’ attention, and you can only do this by keeping your content interesting and exciting.
Make It Gripping
So, you have a clear mission statement, a stunning website, and a social account with a strong message. You’re outputting great content and interacting with your community with every opportunity.
From there, it’s simply a matter of time and growing slowly. This doesn’t happen overnight, but takes consistent effort. Ensure that while you are promoting your content online, you might have to change and adapt according to the developments in your industry.
As the business and continent marketing world evolves, you need to keep your business profitable and evolving with the current times. If you do this, your business model and content will always be exciting to your readers and customers.
Don’t give up! Keep posting and you’ll find your follower-count grows bit by bit. Within the year, you’ll be what we consider a “micro-influencer.” Suddenly, doors are going to start opening up, providing you with new and exciting opportunities. At this point, the only limit on earning money and springboarding new projects will be your imagination!