Like other social media platforms, such as Instagram, TikTok uses hashtags. Hashtags help users discover your videos on TikTok, so it is important that you use the right ones.
For marketers on the TikTok platform, there are a number of ways that you can discover good hashtags, which we will explain in this article. Use correct hashtags to relate to previous posts you have made on the platform.
Why Hashtags are so Important on TikTok
There are a few reasons why using the right hashtags is very important on TikTok. The most important of these is to extend your reach and get more views for your videos.
The best approach is to use a hashtag related to the content of your videos. By doing this other TikTok users will begin to trust you are more likely to follow you.
Some TikTok users employ misleading hashtags to try and get in on a trend. This results in TikTok users staying away from their content after watching irrelevant videos. Avoid this with your content.
Being successful with TikTok is all about engagement. There is nothing wrong with using hashtags from trending topics on the platform, as long as your video relates to it. With more views, you are likely to get more likes and followers.
Many TikTok users search for specific videos on the platform. Using the right hashtags can help them find your content. Relevant hashtags prevent your content from being misleading.
How do you find the right Hashtags?
One way to find the best hashtags for your content is to really know your audience. Find out what hashtags your audience follows and use these in the right situations. Avoid using random hashtags to prevent ending up with low views on your videos.
After establishing yourself on the TikTok platform, you can create your own customized hashtags to let your audience know about this. Don’t start out doing this if you are new, since people may be unable to find your content.
Look at what your competitors are doing with regard to hashtags. Identify their popular videos and see what hashtags they used. The best marketers on TikTok always know who their competitors are and how they increase the number of views on their videos.
TikTok features influencers that have millions of followers. Look at their videos and see how they are successful on the platform. Look for some of their most successful posts and note what hashtags they used.
With competitors and influencers, you can also learn by their mistakes. Identify some of their posts that didn’t do very well and see which hashtags they used. Watch their videos to see if there are any clues as to why they failed.
There are a number of external tools that will suggest hashtags for you. You can type related keywords for your niche and see your hashtag suggestions. Two of the best tools for this are “Seekmetrics” and “All Hashtags”.