If you want to market your products to a younger audience, TikTok can provide you with an opportunity to do this. With more than 500 million worldwide users, it has surprised many with its growth. To get the best out of TikTok, you need to know what you are doing – in this article, we will explain the best way to approach it.
Just hopping on to the TikTok platform without knowing what you are doing will turn users away. Make sure you study it carefully before you get involved. Take a look at the most popular videos on TikTok and work out why users are attracted to them.
You also need to know how to interact with TikTok users. If you get this wrong then you will drive users away in droves. It is essential that you realize that TikTok is all about fun,entertainment, music videos, and humorous videos.
There is no place on TikTok for pushy sales messages. In the United States, the majority of users are between 16 and 24 years old and they are not interested in sales. You have to be creative in the way you connect with TikTok users.
Many brands and organizations have had a lot of success with hashtag challenges. You create a branded hashtag and use this to promote a challenge where users participate and use your hashtag.
A good example of this was the hashtag challenge created by Guess Jeans. Their challenge asked TikTok users to create videos of themselves wearing their Guess clothes “their way”, with thehashtag #inmydenim.
There are already influencers on TikTok that have millions of followers. This is a great way to extend your brand reach on the platform. Not all influencers will be willing to work with you, since your brand and style need to fit with theirs.
Influencers must be comfortable with your products. If they like your products, then they will be willing to showcase them. Use external tools to check on potential influencer bios before you commit to working with them.
Recently, TikTok launched its ads program. Here you can pay for different ad types that are all in short-form video format to extend your reach. There are four types of TikTok ads:
- Native Ads (in feed)
- Hashtag Challenges
- Brand Takeovers
- Branded Lenses
By using these ads strategically, you will be able to reach many TikTok users and use targeting options to narrow down your audience. Time will tell how effective TikTok ads are.
Avoid These TikTok Marketing Mistakes
Marketing on TikTok can be very rewarding if you do it right. The platform has over 500 million users and is constantly growing. As a fairly new social media platform, it is not yet filled with marketers like the others.
There are many mistakes you can make with TikTok marketing if you do not do your research. While there are many cases of brands using the platform successfully for marketing, there are more cases where marketers got it wrong. In this article, we will discuss the marketing mistakes you need to avoid with TikTok.
The users are only interested in products that suit their age group. If you try to promote products that are aimed at older people, then you will fail. The platform may eventually attract some older users, but currently these are few and far between.
You need to determine if the TikTok platform is right for your business. If your target audience is Generation Z and Millennials, then there is a good chance it can work. If you have a more mature audience, then you should use another platform.
You need to plan your videos for TikTok.
Take a look at the popular videos and work out why so many users like them. Are they funny? Do they encourage participation? Are they different? Think about how you can engage your audience in a fun and creative way.
There are subtle ways you can promote your products without being sales-oriented. Engage your TikTok audience around your brand and products by making a fun video with someone using your product or another video that catches your viewers’ attention.